About strait
We make sustainability part of daily operations.
strait is developing the AI-powered Sustainability Operations Platform for medium-sized businesses. It connects operational, energy, and sustainability data, identifies concrete potential, and guides companies from decision-making to measurable results.
This is how scattered data becomes clear priorities, goals become concrete actions, and sustainability becomes an economic component of daily operations.
Today, companies have more data than ever before. It lies in invoices, Excel spreadsheets, ERP systems, building technology, sensors, and the minds of individual employees.
Yet, it often remains unclear:
Which locations are consuming too much energy?
Which measure is truly worth it?
Where are costs and emissions being generated?
And how can it be proven that an improvement has actually taken place?
Existing solutions often document what has already happened. We want to support companies in actively steering what gets better next.
Sustainability becomes relevant when it changes decisions.
That is why we combine data, artificial intelligence, and operational execution in a single, unified system. strait makes it visible where companies are losing resources, which measures have the greatest economic and ecological impact, and how this impact can be reliably proven.
The result is not just another report. It is a better foundation for daily business.
Most medium-sized businesses do not start from scratch. They already have building management systems, meters, sensors, ERP systems, Excel files, and established processes.
strait does not replace this infrastructure entirely. We connect, structure, and extend it.
This allows companies to start step-by-step, reuse existing data, and create additional measurement points where transparency has been lacking so far—without an extensive transformation project and without having to rebuild ongoing operations.
We founded strait in Nuremberg in 2024 because sustainability gets lost in many companies between strategy, reporting, and daily operations.
On one hand, there are growing requirements, ambitious goals, and numerous data sources. On the other hand, there is a lack of time, resources, and a system to turn them into concrete decisions.
Our conviction: Companies do not need more complexity. They need an intelligent infrastructure that shows them where they stand, what they should do next, and what effect their decisions have.
This is exactly the infrastructure we are building with strait.
Our name stands for sustainable traits: structures, decisions, and routines that do not just promise progress, but permanently anchor it within the company.
Our Principles
Measurable instead of claimed
Progress must be provable through data and comprehensible results.
Implementation over self-promotion
A measure is only relevant once it works in operation.
Integrate instead of starting over
We build on existing systems, data, and processes.
Economic viability and impact belong together
Sustainable decisions prevail in the long run if they also make business sense.
These principles have a stronger impact than classic values like "innovation," "trust," or "teamwork" because they concretely demonstrate how strait makes product decisions.
strait is for companies that do not want to treat sustainability as a separate project, but as part of their daily decisions.
strait is for teams that do not just formulate goals, but want to achieve and prove results, and for an economy where lower resource consumption, better processes, and economic success belong together.